Made in Cyprus | S3 EP10 | Georgia Georgiou on Building Trust While Scaling Up.

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Made in Cyprus | S3 E10 | Georgia Georgiou on Building Trust While Scaling Up. Trust is hard to build and easy to break, especially in an industry that has spent years fighting its reputation. In this episode of Made in Cyprus, we sit down with Georgia Georgiou, Managing Director and Head of Finance at XTB Cyprus. She joined when the Limassol office was just starting up and helped grow it into a key part of one of Europe's leading online investment groups. Georgia was born in Congo and came back to Limassol at the age of seven. She moved from computer science to ACCA and the Big Four, then into the forex world. She shares why the industry's bad reputation was exactly what drew her in, and why she believes regulation has been the best thing to happen to it. We talk about why compliance should help build culture instead of policing it, why brokers win on unique processes rather than unique products, and why she would turn down a highly skilled candidate who lacks accountability. We also get into her worries about AI weakening people's judgement, her "fix it first, ask why later" approach when things go wrong, and what it takes for Cyprus to be known for the quality of what it produces. This is a conversation about discipline, culture, and the long game behind building trust from the inside out. Brought to you by Factory39 and Martin Zarian.